7.4.08

MTV Holocaust PSA

This 30 second advertisement, and others like it, are starting to gain the attention of the news media. MTV does something of a re-imagining of a Holocaust photo in order to make people 'Think'.

Bizarre. I wonder what their purpose is. Some have compared it to MTV's early days as a revolutionary medium, complete with Zach de la Rocha's "Rage Against the Machine" ethos. But MTV's modern-day corporate bedmates mean such comparisons must be taken with a grain of salt.

No comments: